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For years, B2B marketing revolved around the funnel. Awareness led to consideration, then to decision.… In 2026, the connected devices landscape stands at an inflection point. What was once a… This year’s IDC FutureScape centers on a global shift taking place across the technology industry:… Artificial intelligence (AI) is flooding the world with information, raising expectations for instant answers, and… Since the arrival of ChatGPT in late 2022, the dominant AI technology narrative was that… In the fast-moving world of tech distribution, having the right insights at the right time… Account-based marketing (ABM) has moved far beyond its roots as a sales-aligned, high-touch strategy. Today,… The manufacturing industry is no stranger to artificial intelligence. Process manufacturing sectors such as chemical,… B2B engagement is at a turning point, and buyer expectations are accelerating faster than most…
